Tuesday, September 27, 2011
Mark Burnett allies with new TV internet
BurnettVeteran TV producer Mark Burnett is joining up with a brand new TV network that enables its audiences being the programming by posting video of themselves online. Youtoo TV will receive a boost from 100s of shorts that'll be created by Burnett-backed production company VIMBY. The "Survivor" producer can also be thinking about going for a stake within the network, which renamed a cable funnel in 15 million houses formerly referred to as ALN. "Like a TV producer, I really like simply locating the next large factor," stated Burnett. "Now, Youtoo is paving the way in which for social TV, the next generation of television." Youtoo TV is a mixture of syndicated programming including "The X-Files" and homemade 15-second video shorts referred to as "fame spots" that may be shot and submitted on air by audiences at Youtoo.com. Footage makes it to TV within minutes, but is first tested for copyright violation or objectionable material. Youtoo TV estimations as much as 500 user-produced shorts can operate on air daily. The venture also expects to license the technology running the consumer uploads with other systems that may incorporate interactive features to their own programming. Contact Andrew Wallenstein at andrew.wallenstein@variety.com
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